50 Commercial Terms Every Clinical Product Managers Need to Know 📈

Most Clinical Product Managers are clinically strong. But the ones who progress fastest understand the commercial consequences of their decisions. That’s why I created a free guide for people in clinical product.

Why This Matters

In healthtech, influence doesn’t come from clinical expertise alone.

It comes from being able to say:

• “This increases CAC.”

• “This protects LTV.”

• “This improves renewal but compresses margin.”

• “This strengthens utilisation assumptions.”

If you can’t connect clinical thinking to economic reality, you won’t be heard in interviews or in the rooms that matter.

What’s Inside

This guide covers:

• Business models (who pays vs who uses)

• Core revenue metrics (ARR, MRR, ACV, GM)

• Unit economics (CAC, LTV, payback period)

• Retention & growth signals (NRR, churn, MoM)

• Healthcare-specific commercial language (PMPM, capitation, value-based care)

• The models shaping UK healthtech today

50 terms.
Plain English.
No MBA waffle.

Who It’s For

This guide is for:

• Clinicians moving into product

• Associate / mid-level CPMs aiming for senior roles

• Healthtech professionals preparing for interviews

• Anyone who wants to operate confidently in commercial conversations

What Changes After You Read It

You won’t just recognise acronyms.

You’ll understand:

• Where commercial risk sits

• How product decisions affect revenue

• Why margins shape behaviour

And most importantly, how to translate clinical reasoning into commercial language.

Because influence comes from translation.

The Free Guide 💜

View the free guide here. To get a downloadable version, subscribe below. 👇