About Clinical Product Thinking 🧠
👋 Hey there —
I’m Dr Louise Rix, Head of Clinical Product, doctor and former HealthTech founder & VC.
Welcome to Clinical Product Thinking 🧠, a working notebook on how we actually build safe, effective and human digital healthcare.
Why Clinical Product matters
Clinical Product bridges the gap between clinical integrity and product velocity, so we stop duct-taping “clinical” on at the end and start designing healthcare that actually works.
When you build without Clinical Product Thinking, here’s what happens:
You ship features that get the same enthusiasm as a waiting-room poster.
You miss the real patient need.
Clinicians lose trust faster than you can say “user adoption.”
Your “innovation” quietly collects dust in a pilot.
And it’s not just about better products.
With 7.5 million people on NHS waiting lists and 40% of staff sick from stress, building what doesn’t work in clinical reality would quietly add to the crisis.
What you’ll find here
Weekly articles: deep dives into the craft of clinical product, how we turn clinical insight into products that actually work.
Playbooks & frameworks: practical systems for discovery, governance, and scale, built to bridge clinical, product and commercial worlds.
Case studies: practical lessons from the teams building and scaling real clinical products, from startups to insurers and health systems.
Community access: invites to small dinners and events for people building at the intersection of health and tech.
Who this is for
This is for you if:
You work in (or want to work in) clinical product.
You’re building in HealthTech.
You’re a clinician who knows that delivering great care at scale means embracing tech.
Ready to get started?
Subscribe for weekly posts that will make you rethink how we build digital health, one feature, framework, and feedback loop at a time.
Let’s stop duct-taping clinical onto the product development process.
And build a discipline that’s rigorous, strategic and human.
Welcome to Clinical Product Thinking 🧠.
🤝 Work with me | 📅 Attend an event | | ✍️ Send a message
Made with 💜 for better, safer HealthTech.
