Welcome to Clinical Product Thinking 🧠
Clinical Product Isn’t a Job. It’s a Discipline. And We’re Just Getting Started.
Hey, I'm Louise, and I believe we need to stop duct-taping clinical onto the product development process.
For the past decade, I've been a doctor, Head of Clinical Product, Chief Medical Officer, a HealthTech founder and a VC investor. I've worn MANY hats. I've seen how products succeed when clinical is baked in from day one, and how they fumble when it's slapped on as an afterthought.
The bridge between clinical reality and product execution? That’s where clinical product comes in.
And here’s what I’ve realised:
Clinical product isn’t just a job title; it’s an emerging discipline.
It’s not taught. It’s often barely resourced. And yet… It’s vital to building great healthcare.
Here's what I know for sure:
Building without clinical product thinking is expensive.
You ship features that get the same enthusiasm as a waiting room poster
You miss patient needs
Care flows clash with your beautiful UX
Clinicians lose trust faster than you can say "user adoption"
And it isn't just about building better products. With 7.5 million people on waiting lists and 40 % of NHS staff sick with stress-related illness, the ecosystem can't afford to build what doesn't actually work in clinical reality. Clinical product thinking can help craft solutions.
What you’ll get
Over the next few months, I’ll share posts on:
Clinical safety (not just governance, actual system design)
Customer discovery with clinicians and patients
Metrics that matter in a clinical product setting
Designing pathways, not just features
It’s also a place to connect with other clinical product folks over WhatsApp or dinner.
Who this is for
This is for you if:
You work in (or want to work in) clinical product.
You’re building in HealthTech.
You’re a clinician who knows that delivering great care at scale means embracing tech.
What to expect
You’ll get 1–2 actionable posts a month based on my direct experience and the deep insights of other clinical product leaders.
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💬 Or send a message and tell me what you’d love to see written.
Let’s stop duct-taping clinical onto the product development process.
And build a discipline that’s rigorous, strategic and human.
Welcome to Clinical Product Thinking.
🤝 Work with me | 📅 Attend an event | | ✍️ Send a message
Made with ❤️ for better, safer HealthTech.